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SEO for scientific and expert content: what to optimise and why it matters
A practical guide to the SEO elements that matter most for researchers and technical writers. Headings, metadata, links, structured data — plus…
 • Tiffany Siegel
Is SEO still relevant with AI search? Five takeaways from Google's new guide
With AI now sitting at the heart of how people search — and GEO being marketed as the next big thing — a fair question keeps coming up: is SEO still…
 • Tiffany Siegel
When things don't always go as expected
This Strategy360 newsletter reflects on a broken hand, an authentic post that flopped, and what it means to build a real voice in a world optimised for…
 • Tiffany Siegel
D-R-A-F-T: a human-first, AI-assisted framework to optimise a blog article without losing your voice
Learn the D-R-A-F-T framework — a five-stage workflow for researchers and technical experts to optimise blog articles using AI while keeping your…
 • Tiffany Siegel
Google's March 2026 core update: Why this one is good news for academics and technical experts
The most volatile Google update in recent memory has finished rolling out. If you publish under your own name and actually know your stuff, the…
 • Tiffany Siegel

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