Strategy360

SEO for scientific and expert content: what to optimise and why it matters

A practical guide to the SEO elements that matter most for researchers and technical writers. Headings, metadata, links, structured data — plus…

May 27 • Tiffany Siegel

Is SEO still relevant with AI search? Five takeaways from Google's new guide

With AI now sitting at the heart of how people search — and GEO being marketed as the next big thing — a fair question keeps coming up: is SEO still…

May 18 • Tiffany Siegel

When things don't always go as expected

This Strategy360 newsletter reflects on a broken hand, an authentic post that flopped, and what it means to build a real voice in a world optimised for…

May 10 • Tiffany Siegel

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April 2026

D-R-A-F-T: a human-first, AI-assisted framework to optimise a blog article without losing your voice

Learn the D-R-A-F-T framework — a five-stage workflow for researchers and technical experts to optimise blog articles using AI while keeping your…

Apr 29 • Tiffany Siegel

Google's March 2026 core update: Why this one is good news for academics and technical experts

The most volatile Google update in recent memory has finished rolling out. If you publish under your own name and actually know your stuff, the…

Apr 26 • Tiffany Siegel

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To turning 40, choosing the right or wrong career path, and writing before the age of AI

Strategy360 Issue 2 — a personal reflection on turning 40, career pivots from academia to entrepreneurship, the anatomy of a LinkedIn post written…

Apr 6 • Tiffany Siegel

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Entre lac et montagnes – Between sea and mountains

From the French Alps to the shores of New Zealand — a personal reflection on what mountains and coastal walks have taught me about stillness…

Apr 5 • Tiffany Siegel

The end of my newsletter

After months of writing into the void, I've made a difficult decision. If you ever wanted to read Strategy360, now's the time.

Apr 1 • Tiffany Siegel

March 2026

The anatomy of a post that worked before the age of AI

What did we actually sound like when we wrote for ourselves?

Mar 28 • Tiffany Siegel

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Academic career or your own company — you can't do both

(spoiler: you can, but not everyone gets told that) | Strategy360 — Personal reflection

Mar 15 • Tiffany Siegel

My very first newsletter

The first Strategy360 newsletter. Why it took months to launch, what's been happening behind the scenes, and what's coming next for scientists going…

Mar 2 • Tiffany Siegel

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February 2026

8 questions to ask yourself before building your website to know if you're ready

A diagnostic tool to find out whether you have the strategic clarity to build something that works

Feb 22 • Tiffany Siegel