Welcome to the Strategy360 newsletter

Most scientists and technical founders struggle to communicate their expertise to non-experts. I help bridge that gap.

Who is behind Strategy360?

With a PhD in Pharmaceutical Sciences and nearly two decades across academic research, pharma innovation, and digital strategy, I've learned how to make technical expertise accessible without dumbing it down. Now I am inspired to share with others the lessons I have learned and how to do the same.

My work sits at the intersection of science and communication. I help early-stage biotech founders, academic researchers, and scientific consultants build credibility through strategic communication - turning complex technical ideas into clear, compelling narratives that resonate with investors, funders, and collaborators.

What you will find here

Through Strategy360, I publish practical frameworks for scientists, researchers, and technical founders on:

• SEO for technical experts - Leveraging your academic skills for digital visibility

• Building your brand - Creating consistency across all your digital touchpoints

• Career Transitions - Positioning non-linear paths as strategic advantages

What to expect

3-4 focused articles per month published on this Substack Strategy360 site
One monthly email digest sent to subscribers (first Sunday of the month)

Articles are available to read anytime on the site, and the monthly digest keeps you connected without overwhelming your inbox.

You’ll find value here if you’re:

A biotech or health startup founder building credibility before traction

• An academic research leader seeking visibility for funding and collaborations

• A scientific consultant establishing your independent practice

• An innovation entrepreneur translating technical innovation for broader audiences

• Anyone with deep technical expertise navigating career transitions

• Early-career scientists hesitating with the career path to follow

If you value precision, strategy, and communication that respects your audience’s intelligence - you’re in the right place.

Beyond Strategy360

When you need hands-on help, I run Tiffany Siegel TS scicom - a strategic communication consultancy specialising in content strategy, SEO, website design, and brand identity for early-stage scientists and technical entrepreneurs.

I also mentor through the FEMS (FEmales in Mass Spectrometry) programme, supporting women in STEM through career transitions and professional development.

I am also involved as volunteer website designer and webmaster for the Réseau Biotechno.

Stay Connected

• LinkedIn: I post twice weekly with shorter insights and reflections → join me on LinkedIn!

• Website: Explore services and my creative professional portfolio here

• Instagram: Visual frameworks and behind-the-scenes → Join me on Instgram @tiffanysiegel_scicom

Start Here

New to Strategy360? I recommend starting with the SEO series:

→ [The History of SEO: How Search Evolved]
→ [Branding Meets SEO: How Your Research Identity Shows Up in Search]
→ [SEO in a 360° Digital Strategy: The Complete Integration Framework]

These three articles lay the foundation for everything else.

Subscribe to get the monthly digest and join the community.